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SSP Performance

SSP Total Bids OE % Deal % OE CPM Range Deal CPM Range Avg CPM
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DSP Performance (Actual Bidders)

DSP Total Bids Wins Win Rate % Avg CPM SSPs Used
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Top Advertisers

Advertiser Total Bids Wins Win Rate % Avg CPM
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Publisher Inventory

Publisher Total Bids OE % Deal % OE CPM Range Deal CPM Range Avg CPM
No data available.

Supply Path Duplication Overview

Detects when the same DSP/advertiser bids through multiple SSPs - a key source of programmatic inefficiency.

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Duplication Rate
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DSPs w/ Multiple Paths
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Advertisers w/ Multiple Paths

DSPs Using Multiple SSP Paths

DSP SSP Paths # SSPs Total Bids Wins Avg CPM
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Advertisers Using Multiple SSP Paths

Advertiser SSP Paths # SSPs Total Bids Avg CPM
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Bid Density Analysis

Measures bids per ad slot - higher density means more competition and healthier auctions.

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Avg Bids/Slot
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Avg SSPs/Slot
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Total Slots
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Low Density Slots
Publisher Slots Avg Bids/Slot Avg SSPs/Slot
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Deal vs Open Exchange Price Premium

Compares winning CPM between deals and open exchange - are deals delivering value?

Open Exchange
$--
-- wins
Deals
$--
-- wins
Deal Premium
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vs Open Exchange

By Publisher

Publisher OE Wins OE CPM Deal Wins Deal CPM Premium
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IAB Specification Compliance Report

Audit of bid data against IAB standards: OpenRTB 2.6, VAST 4.x, ads.txt 1.1.

Video VAST Coverage
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ads.txt Compliance
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Publishers w/ ads.txt
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OpenRTB 2.6 Video Placement Classification

Based on video.plcmt field per IAB spec: 1=In-Stream, 2=Accompanying, 3=Interstitial, 4=Standalone

Placement Type Bids Wins Avg CPM
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ads.txt Publisher Compliance

Validates SSPs are authorized sellers per IAB ads.txt 1.1 specification.

Publisher Has ads.txt Authorized SSPs Unauthorized SSPs Compliance
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Scan History

Export Database (.db) Export Bids (.csv)
Run ID Started At Finished At Status
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Database Query Console

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Configure Publishers

Global Configuration

User Management

Manage admin access and credentials.

Change My Password

Create New User

All Users

Username Role Created At Action

Manage Publishers

Add new publishers to the scanner or remove existing ones.

Add Publisher

Bulk Import (JSON)

Existing Publishers

ID URL RSS Action